Creativity. Why caring less matters.
Ditch the idea of creativity needing discipline. It doesn’t. What it needs is its kinder sibling, devotion.
Up-u-anuary.
I don’t know about you, but all this fresh start stuff is making me a little edgy…
Write. This time with feeling.
How long does it take to write copy? Or rather how long does it take to write a brilliant and effective piece of copy? Be patient and in the words of Mark Twain, ‘Apply the seat of the pants, to the seat of the chair’.