Jude Arnup 10/12/23 Jude Arnup 10/12/23

Be average

Being average is doing what is effortlessly obvious to you. No more no less. The Shapeshifter explores the world of improv and the wisdom of Keith Johnson to support why being average and not aiming for being the best could just be your competitive advantage.

Jude Arnup 7/10/23 Jude Arnup 7/10/23

Genius.

The creative psyche is innately aware that it doesn't know everything. And never will.

Jude Arnup 6/14/23 Jude Arnup 6/14/23

The Big Picture

Words don’t cut it. Why images are better for communicating how we feel.

Jude Arnup 3/10/23 Jude Arnup 3/10/23

Envy.

Some people have all the luck. Really?

Jude Arnup 1/9/23 Jude Arnup 1/9/23

Seat belts off.

This year I have made a promise to ensure my coaching style encourages just a little bit more bravery.

Jude Arnup 10/25/22 Jude Arnup 10/25/22

Creativity. Why caring less matters.

Ditch the idea of creativity needing discipline. It doesn’t. What it needs is its kinder sibling, devotion.

Jude Arnup 4/11/22 Jude Arnup 4/11/22

Ronin

The Ronin. A warrior for creatives souls.

Jude Arnup 1/10/22 Jude Arnup 1/10/22

Up-u-anuary.

I don’t know about you, but all this fresh start stuff is making me a little edgy…

Jude Arnup 11/9/21 Jude Arnup 11/9/21

Unfocus.

Why do we place more value and self judgement on relentless productivity? Is this really the model we need to stick to as we face a future with huge personal and global challenges ?

Jude Arnup 10/18/21 Jude Arnup 10/18/21

Write. This time with feeling.

How long does it take to write copy? Or rather how long does it take to write a brilliant and effective piece of copy? Be patient and in the words of Mark Twain, ‘Apply the seat of the pants, to the seat of the chair’.

Jude Arnup 9/21/21 Jude Arnup 9/21/21

Nirvana.

Smells like a hook to push a coaching technique to realise your star quality? You're not wrong.

Jude Arnup 8/2/21 Jude Arnup 8/2/21

F.E.A.R?

Ian Brown had something. Listen to the words and reframe fear.

Jude Arnup 7/30/21 Jude Arnup 7/30/21

Lazy summer?

Life doesn't run in neat seasons, so why let August slow you down?

Jude Arnup 6/27/21 Jude Arnup 6/27/21

If you feel safe in the area you’re working in, you’re not working in the right area…